2025: Innovate. Secure. Sustain.
By Nicolai Solling, CTO, Help AG
The tech industry moves fast—sometimes too fast for society to keep up. And it’s in this gap between innovation and adaptation where many cybersecurity threats thrive. As we sprint toward 2025, we need to sharpen our focus on innovation, security, and sustainability to keep pace without losing sight of purpose.
AI: The Game-Changer for Innovation and Cybersecurity
AI is turbocharging productivity but also it’s also giving cyber adversaries new superpowers. By 2025, expect hyper-personalized phishing attacks – fueled by social media data, automation, and generative AI—to be more convincing and harder to spot. Deepfakes? They’ll keep us guessing. Trusting what we see, hear, and read will become a bigger challenge.
However, AI also strengthens defenses. At Help AG, over 80% of platform access is automated through API calls, streamlining workflows and freeing analysts to focus on what really matters. This not only enhances security but also improves efficiency and employee engagement.
Sustainability: Making Tech Smarter, Not Hungrier
Tech already burns through 20% of global energy, with AI adding fuel to the fire. As AI adoption surges, we need to rethink scale. Instead of relying on gigantic AI models for every task, let’s lean into smaller, optimized systems that deliver big results with less energy. Sustainability isn’t optional—it’s the new baseline.
Quantum Computing: The Encryption Shake-Up
Quantum computing isn’t just evolution—it’s revolution. Capable of solving problems that today’s systems can’t even touch, it’s also a threat to encryption as we know it. Recent breakthroughs, like Shor’s algorithm breaking RSA keys (even if only at tiny scales for now), show just how real this is.
Organizations that start investing in quantum-ready encryption today won’t just be prepared—they’ll lead the charge when quantum supremacy becomes mainstream. The clock is ticking, and 20+ billion devices may need upgrades in the next 10–20 years to keep up.
Ethical AI and Regulation: Building Trust in Tech
AI depends on data, and data depends on trust. As regulators catch up, expect new rules to shape how we handle privacy, security, and transparency. Already, moves like Australia’s law regulating social media use for kids under 16 hint at what’s coming.
Businesses that prioritize responsible AI and ethical data practices will earn trust and loyalty—the ultimate competitive advantage in an era where skepticism is rising.
Balancing Innovation with Responsibility
The next few years promise exciting breakthroughs, but success isn’t just about building faster, smarter tech—it’s about doing it responsibly. That means weaving resilience, sustainability, and accountability into every decision.
At Help AG, we’re committed to making cybersecurity accessible and actionable. Through publications, insights, and partnerships, we empower businesses to innovate safely while aligning with regional priorities. Because tech is too important to leave unprotected.
On a Personal Note…
Tech is amazing, but does it always have purpose? That’s something I’ve been reflecting on—especially as a father. Watching how my kids interact with screens makes me wonder if we’re giving them the right tools or just distractions.
For 2025, I hope we can start bigger conversations about purposeful tech use. Whether it’s regulating social media or setting better digital habits at home, we need to ask: Is this adding value—or just adding noise?
I’ll be starting with myself—setting better boundaries, modeling intentional tech habits, and making sure screen time serves a purpose.
Final Thoughts?
2025 will be what we make it. Whether it’s harnessing AI, preparing for quantum computing, or optimizing energy use, the choices we make today will define our future. Let’s keep pushing boundaries—but let’s do it wisely.
